Bloggers often ask themselves and each other why they blog.
Why they started blogging, why they continue to blog. What blogging is.

I started blogging because I thought I had something to say.
For years I’ve been saying it to myself, inside my head or in notebooks or to
this clever box I’m now writing on. Sometimes to editors, publishers,
long-suffering friends, or random people in the pub. Then I saw that a lot of
people were putting the better bits of the stuff they were saying to themselves
on the Internet and getting reaction. Some had fans, cheerleaders, groupies
even. Others seemed to like abuse, it appeared to inspire them. Some got no
response at all, and yet still blogged. There is a chap on my blogroll,
Cronaca, who I’ve been reading for years and never commented on, because I’ve
never felt I had anything to add to the post. Neither, apparently, does anyone
else. I can’t remember ever seeing a comment on a post of his, and yet he
continues to write about interesting things. Some people should probably have
kept their thoughts to themselves, and I might be one of them, but blogging is
a form of freedom, and no one is forced to read it. Only a handful of people
are even aware of the existence of this blog, but I still spend time crafting
posts for those who do drop in.
But the question was why, and I haven’t answered it yet. I
half-expected, in hindsight I realise this, to be welcomed onto the net by
fawning admirers, smitten by the quality of my prose and dazzled by the
brilliance of my insights. Well, it didn’t happen quite like that. When I got
past the stage of effectively not existing, and a few people started leaving
comments, I discovered that they were not all bowled over by the power of my
rhetoric and the strength of my arguments. They did not stand on the sidelines
clapping. They took issue, they expressed disagreement. They pointed out flaws
and errors. My notebooks never did that.
So I had to think a bit more carefully about what I wrote,
anticipating objections, clarifying obscurity, deepening the research (or at
least doing some), which I discovered was what I should have been doing in the
first place. Thus I learnt to think a bit more clearly, and to write a little
better.
It means thinking more carefully about the audience, which
is the secret of successful communication of any kind. One of my little
sidelines is training people to speak in public (and usually in what is, for
them, a foreign language), and the main problem they need me to solve is how to
reach their audience. It seems obvious, but most people can’t easily appreciate
that the audience dictates everything about a talk/presentation/lecture/viva
voce, and everything, the content, style, structure, the delivery, the way you
stand, the clothes you wear, the tone of voice, the way you use the attrezzo,
including the subject matter of the talk itself, if you have a certain amount
of freedom, must be designed to attract and hold the audience. You have to do
their work for them.
The first and most important question is, who will you be
talking to? Often they don’t know, or don’t think it matters. They are usually
nervous about it, and so everything revolves around them as performer, and they
forget that it’s the other side of the communication process that will decide
if it went well or badly. Who am I talking to here? Myself, mostly, I think.
Blogging is an exercise in talking to yourself as though you were someone else,
with the occasional random observation from a passer-by, which may help or not.
Blogging is not communication, at least not the way I do it. It has no goal
which is directly related to the readers, or seeks anything from them. But I
know that a few people, somewhere, will read what I write, and that someone,
possibly, will think it worth adding a thought of their own to.
And that, I think, is why I do it.